Current Site

Current Site

Challenges

Two sites, two teams

No ownership

Decisions by committee

Complexity

Poor tools and framework

The New ESPN.com

The New ESPN.com

Goals

The re-imagination of how content is displayed and consumed by sports fans across all digital touch points

Best experience on all screens

Easy, intuitive, predictable and serendipitous

Flexible and scalable

Personalized

Beautiful

Process

Process

18 month project from approval to beta

Agile design and development philosophy from Ideation to final test

Overall project broken into 2-4 weeks sprints

Daily scrums and check out

Rapid prototyping and testing

Cross functional teams

Jira Software for project management and bug tracking

book.jpg
traffic.jpg
prototype_index.jpg
mobile_exploration.jpg
photo1.jpg
whiteboard.jpg
whiteboard.jpg
design_group.jpg
fi_flow.jpg
sitemap.jpg
wires.jpg
testing.jpg
main.jpg