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Current Site

Current Site

Challenges

Two sites, two teams

No ownership

Decisions by committee

Complexity

Poor tools and framework

The New ESPN.com

The New ESPN.com

Goals

The re-imagination of how content is displayed and consumed by sports fans across all digital touch points

Best experience on all screens

Easy, intuitive, predictable and serendipitous

Flexible and scalable

Personalized

Beautiful

Process

Process

Three years in the making

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traffic.jpg
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whiteboard.jpg
whiteboard.jpg
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