Challenges

Challenges

Complexity

iOS6/7 transition

iPad, iPhone, Android and Windows

Time and resources

25M+ downloads - don't screw it up

Goals

Goals

Lighten up the UI

Integrate News, Now and video

Set the stage for new SC broadcast identity

Increase downloads

SC v3.0 iOS & Android

SC v3.0 iOS & Android

SC v4.0 Android, iOS & Windows

SC v4.0 Android, iOS & Windows

SC v4.0 Android

SC v4.0 Android

SC v4.1 iOS

SC v4.1 iOS

SC v4.0 Ipad Wire

SC v4.0 Ipad Wire

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